While you examine marketing strategies for your company, you may question the benefits promotional products can offer, particularly when you are facing a tight budget. Promotional items are among the most budget-friendly and effective marketing choices. As the next generation, millennials, begin to step into decision making roles, studies are showing that they are no longer interested or even trust most traditional media tactics. However, 8 out of 10 millennials in decision making roles, do tend to keep promotional items for more than a year, which produces a favorable impression of the brand for 88%.
Promotional Items can be used by every business type, from large corporations to small businesses and startups. It is important to note, however, that there are a few industries where the promotional item is almost required. These industries include real estate, education, healthcare, and non-profit organizations.
Promotional Products are important because they build brand awareness for your company, increasing visibility. Promotional products help cut through the noise created by the 100s of marketing campaigns a potential customer may encounter per day. When paired with your other marketing strategies, promotional products help potential customers recognize and think about your brand in a new light. One survey suggests that 76% of respondents report remembering companies advertised on promotional products for up to two years.
Additionally, promotional items are a great way to break the ice anytime you meet a potential new client and build a bond with existing customers. Surprisingly for many, promotional items tend to promote goodwill and improve overall brand perception. A study by L.J. market research indicates that 52% of people who receive a promotional item will end up doing business with the organization.
Finally, promotional items can be extremely versatile. There is almost an unlimited choice of items and ways to use them to represent your business. With so many options, you can be creative, looking for a product that fits your business's needs, budget, and occasion. While marketing is rapidly changing, and many techniques are becoming obsolete promotional products are a timeless marketing strategy with a variety of benefits for your company.
Pensacola's Largest Award shop. Selling top quality Trophies, Plaques, Crystal Awards, Acrylic Awards, Promotional Products, Engravable gifts, plus we can engrave anything.
Award Masters Inc.
5353 North Palafox Street
Pensacola, FL 32505
(850) 438-2124
